If you drive in Florida, you already know the math. You do the work, you build the rapport, a rider asks "can I just call you directly next time," and the app takes its cut anyway. Or worse, you take the ride off-app, uninsured, and hope nothing goes wrong.
That trade-off just ended. HUM is now live in Florida.
Why does HUM exist?
HUM is an operating system for independent driving businesses. It gives professional drivers the insurance, compliance, and business infrastructure to run their own private client business, legally.
On HUM, you set your rates, book your own clients, and keep every dollar they pay. HUM is not another app taking a percentage of your fare. It is the layer underneath your business: commercial-grade insurance on every trip, the operating authority to run for-hire work legally, and the tools to run it all from your phone.
Your clients are yours. Your fares are yours. HUM carries the infrastructure underneath.
Who is HUM built for in Florida?
Rideshare drivers ready to build something of their own
If you drive for Uber or Lyft, you have regulars who would book you directly tomorrow if there were a legitimate way to do it. There is now. HUM lets you take those relationships private: same clients, same routes, but you set the price and keep the full fare. No commission. No deactivation risk hanging over the business you built.
Private drivers already going it alone
If you are already running private clients, you know the exposure. Personal auto policies do not cover commercial rides, and a single claim denial can wipe out a year of earnings. Commercial policies on your own run thousands per year, before you deal with the state paperwork. HUM replaces that entire stack: trip-level commercial insurance and operating authority under one roof, for a flat monthly cost instead of a DIY insurance bill.
Why are drivers joining HUM?
Erik, a HUM driver, put it plainly:
"I don't work for anybody. The clients call me. I set the price. I just needed it to be legal."
He has built a book of more than 40 private clients on HUM.
The numbers back up the model. The average private fare on HUM is $51, several times what a typical app ride pays. One driver has earned as much as $8,000 in as little as 45 trips, an average of $178 per trip. Those are private client economics, not app economics.
What makes Florida a HUM state?
Florida is one of the best private ride markets in the country. Tourism runs year-round. Snowbird season brings months of repeat airport and appointment traffic. Retiree communities are full of riders who want the same trusted driver every time, not a stranger in a random car.
Florida also takes enforcement seriously. Operating for-hire rides outside the legal framework can put your driver's license itself at risk, not just a citation. The demand for private drivers in Florida is real, and so is the cost of doing it the wrong way. HUM exists so Florida drivers can capture that demand legally, with insurance on every trip.
How do you get started with HUM in Florida?
Step 1: Download the HUM app. Sign up and create your driver profile. It takes minutes.
Step 2: Subscribe. We'll send you a secure checkout link to activate your plan.
Step 3: Start booking private clients. Add your existing regulars, set your rates, and run every trip insured from day one.
Florida drivers built the demand. The regulars, the airport runs, the standing weekly rides, that was always your work. Now the business behind it can be yours too.